The International Publication Planning Meeting (TIPPA) will be held as a virtual event on February 23-24. The conference will feature more than 25 industry experts who will explore the future of scientific and medical publications, the impact and engagement of digital innovations, and data integrity.
TIPPA will celebrate its 20th anniversary by bringing global stakeholders in biopharma, medical device/diagnostics, agencies, and publishers together in a safe space to network and share off-the-record ideas.
The conference will kick-off with a keynote address from Lauren Deluca, CPCU, API, AINS, president/founder, Chronic Illness Advocacy & Awareness Group, Inc. on the pursuit of public health and how to build trust in the industry. Deluca will share her firsthand experiences with data integrity and communication; explain the factors and influences that can taint scientific data and interpretation and how to combat them; explore how to engage medical communications and publishers in the transparency and communications of the results with patients; and divulge what the industry can do to safeguard research, build trust, and protect patient rights.
The two-day virtual event will feature five panel discussions with industry experts:
- During the state of the industry and the road ahead, panelists will discuss the future of the scientific and medical publications and the impact of COVID, industry trends to prepare for post pandemic, the future of preprints and Open Science, and how the role of publication planner will change.
- The panel, succeed in the transition from traditional to virtual congresses, will offer attendees insights regarding scientific congress challenges of the traditional to virtual transition; how to create and employ tailored digital assets to engage with viewers and approach virtual congresses; strategies to ensure posters are interactive, informative, and are noticed; and the future of virtual congresses and how virtual components may permanently complement live congresses.
- Successfully evolve with publication planning will include a discussion on the evolution of publication planning amid COVID; the importance of gap analyses to better inform and advance publication planning; and challenges and best practices for remote working, backlog submissions, clinical trials, and publication demands to produce new content from existing data.
- The complexity of patient lay summaries panel will discuss plain language and reflect on the patient voice in medical publications, the impact of COVID on patient lay summaries and lessons learned, and patient advocacy.
- During the transparency in publication development panel, speakers will address how to improve the publication development process to make it more transparent and attribute appropriate credit for intellectual contributions of medical writers. Panelists will also strategize how journals and publishers can play a role in standardizing recognition of medical writers’ contributions as well as align with ICMJE criteria.
Networking lunch breaks
During the lunch break on day one, attendees will have the opportunity to connect and engage with other publication planning leaders to discuss hot industry topics. Attendees will be able to choose two 20-minute sessions from the outlined roundtable topics:
- Managing content development for external audiences
- Statistical best practices in medical communications
- The future trend of artificial intelligence and analytics
- Publication planning and internal stakeholders: managing successful interactions
The second day of the conference will also feature a networking break over lunch in RISE’s exclusive virtual networking lobby. Attendees will be able to turn on their cameras and click on an open seat in the virtual lobby to connect face-to-face with peers and vendors in the scientific and medical publications industry.
Day two of the conference will feature a workshop designed for those new to publication management. Throughout the interactive session, attendees will participate in per-to-peer networking and development. Industry leaders will also share success strategies, guide participants in developing a road map for their publication strategy, and discuss best practices for publication project execution, including publication timelines and organizational essentials.