Spring 2019 Agenda

June 24, 2019

8:00AM
Registration and Networking Breakfast

9:00AM

Welcome Remarks

Lance Hill, CEO, Within3

9:10AM

KEYNOTE: Trends on Disseminating Science to the Public

  • Discuss the art of medical communication and how you can apply it to your day-to-day job 
  • Navigate the balance between promotional and non-promotional communication of scientific data 
  • Build a tactical framework for an effective publication story– starting with using Aristotle’s triad 

Olle Bergman, M. Sc., International Writing and Scientific Communications ExpertTedX Speaker  

10:00AM

Pubs are the Hub: The Intersection of Publication Planning & Medical Communications

  • Discuss the central role of the publication planner and how it has evolved  
  • Understand how peer reviewed publications play an integral role in other downstream scientific communication activities  
  • Learn the best ways to collaborate with medical communications professionals such as medical information teams, MSLs, marketing and leadership   

Renu Juneja PhD, Head, Scientific Communications and Training, Oncology Medical Affairs, Janssen  

10:50AM
Networking Break

11:10AM

Perception of Authorship - Survey Results and Discussion

  • Hear new results benchmarking the perception of industry as authors  
  • Examine the implications of industry as authors, both from the perceptions of industry and academia and whether there’s less regard for a paper depending on the type of author
  • Discuss authorship order and impact on a paper’s success 

 

Fran Young, Director, Scientific Publications, Takeda

Eric Southam, Communications Director, Oxford Pharmagenesis

12:00PM
Sponsor Spotlights
12:30PM
Networking Luncheon

1:30PM

Globalization and The Future of Scientific Communication Converge: Building and Facilitating Virtual Publication Planning

  • Review latest communications technology trends and deep-dive into online discussion platforms 
  • Define future-state publication development process 
  • Discuss opportunities for growth within broader publication functions 

Lance Hill, CEO, Within3 

2:10PM

Driving Reach, Engagement and Impact of Publications with External Stakeholders – Focus on Enhancements, Processes, and Metrics

  • Take a strategic approach to using digital, social and other publication enhancements
  • Understand how different external stakeholders engage with your communications and apply learnings to your publication plan 
  • Tap into metrics for reach and impact to refine and improve your publication plan

Richard White, MA PhD, Chief Operating Officer, Oxford Pharmagenesis

Brian Falcone, PhD, Executive Vice President, Oxford Pharmagenesis

3:00PM
Networking Break

3:20PM

Authors and Alignment, Building Publications with Purpose

  • Optimizing alignment for authorship decisions and the publication development process
  • Building win-win relationships with authors and external partners so that everyone is working alongside to advance goals
  • Hear lessons learned in handling difficult alliances and strategies to mitigate potential challenges issues up front

Alita Anderson, MD, Principal, Eubio

 

  •    

4:10pm

Closing Session

Lance Hill, CEO, Within3

4:20pm

Networking Cocktail Reception & Champagne Roundtables

These will be 20-minute moderated roundtables with the ability for attendees to rotate to different topics. Champagne to be served and lively discussion is encouraged.  

Topics:  

  1. Strategies for Handling Turnover (Internal, Agency and Author) - Debra Mayo, Executive Director, Head of Medical Affairs, Aclaris Therapeutics, Inc. 

June 25, 2019

8:00AM

Networking Breakfast

Optional Breakfast breakout sessions held for like-minded peer groups in an open forum, idea exchange. Space will be limited for up to 10 participants. 

  • Breakout 1: Big Publication Plans, Small Budget – Breakout for Small to Midsized Companies - led by Payal Patel, PharmD, Director Medical Communications and Medical Information, Genmab 
  • Breakout 2: Let’s Talk Tech  Discuss Ways to Enhance Data Presentations via Digital Mediums – led by Jamie Weiss, Associate Director, US Neuroscience Publications, Novartis

9:00AM

Opening Remarks

Renu Juneja PhD, Head, Scientific Communications and Training, Oncology Medical Affairs, Janssen 

9:10AM

Journal Editor Town Hall –Updates on Open Access Including Expanding CC-BY Open Access to the Pharma Industry

Meghan Jendrysik, PhD, Managing Editor, Elsevier  

10:00AM

Utility and Impact of Review Articles

  • Recognize how review articles are tools that provide a critical evaluation of published work and often allow us to reach important conclusions that will support scientific communication and dialogue 
  • Critically assess when to use review articles and how to target various local audiences 
  • Understand how to conduct an effective and robust needs assessment and appreciate the importance of the independence of a review article, while ensuring quality and integrity 
     

Charlotte Singh, MD, CMPP, Senior Manager, Publications, Novo Nordisk  

10:50AM
Networking Break

11:10AM

Case Study: Navigating the Pub Space with an Alliance Partner

  • Learn keys to setting up a win-win partnership and assigning roles and responsibilities  
  • Hear how a small biotech can thrive when engaging with a big pharma organization  
  • Discuss ways to navigate different company cultures, policies and guidelines  

Douglas Wicks, MPH, MSJc, CMPP, Director, Publications & Disclosure Practices, Safety and Medical Governance; Pharma, Chief Medical Office, GlaxoSmithKline  

Barbara Kravitz, MS, Publications and Disclosure Practices, GlaxoSmithKline 

12:00PM
Networking Lunch

1:00PM

Campfire Session: Handling Challenging Scenarios – the Good, the Difficult, and Lessons Learned

A crowdsourced session where attendees will hear case examples of failures and mishaps as well as approaches to handling them.   

Betsy Kitchens, PhD., Senior Director, Publication Planning, Ultragenyx 

1:30PM

Avoid the Mad Rush! Tie in Clinical Development & Regulatory Documentation within the Publication Planning Process

  • Learn key elements of the front-end process of clinical development impacting scientific communications and how to better plan publications as a result 
  • Understand what processes and documents are needed for an investment “Go” decision and examine how these documents can be used in publication planning
  • Work smarter not harder – optimize your relationship with clinical development and regulatory colleagues in a compliant manner 
  • Hear case examples of working with investigators from trial design to start-up and how to incorporate this into publication planning 
  • Hear case examples of working with investigators from trial design to start-up and how to incorporate this into publication planning  

John A. Smith, PhD, Medical Communications Expert 

2:10PM

Case Study & Interactive Discussion: Lessons Learned in Building up a Publications Function and Exploring the Role of the Publications Professional within Different Types of Organizations

  • Hear lessons learned on building up a pubs function within different types of organizations with takeaways on how to:  
    • Set up and facilitate publication review committees 
    • Standardize publication contracts  
    • Educate your organization on the role, guidelines and rules to ensure successful and compliant practices  
  • Discuss the best ways to achieve alignment across internal teams  
  • Explore the evolving role of the publication professional and how to assert yourself as a leader within the medical communications team 

Chandra C. Abbott, Ph.D., Director of Global Scientific Publications & Communications, Sirtex Medical, Inc.  

3:00PM

Closing Session

Lance Hill, CEO, Within3 

6049