Rise

Welcome & Chairperson Opening Remarks

Dee Bojanic, PhD, CMPP, Global Publications Dept. Lead
Gilead Sciences, Inc.

Keynote Address: The Pursuit of Public Health & How to Build Trust in the Industry

• Hear a firsthand account of the importance of data integrity and communication, and the significant impact on public health
• Understand the factors and influences that can taint scientific data and interpretation and how to combat this troubling trend
• Discuss how to engage medical communications and publishers in the transparency and communications of the results with patients
• Learn what the industry can do to safeguard research, build trust, and protect patient rights

Lauren Deluca, CPCU, API, AINS, President/Founder
Chronic Illness Advocacy & Awareness Group, Inc.

Break

Panel Discussion: State of The Industry & The Road Ahead

• Discuss the future of scientific & medical publications and how COVID played an integral role in change
• Explore publication industry trends to prepare for post pandemic outcomes
• Assess the future of preprints and Open Science
• Predict how the role of publication planner will change and learn how to build a modern and innovative team of experienced publication professionals to position yourself for success

Moderator:
Lisa DeTora, Associate Professor and Director of STEM Writing
Hofstra University

Panelists:
Chirag Shah, PharmD, RPh, Head of Strategic Publications & Medical Education
Neurocrine Biosciences

Emmanuelle Hugentobler, MD, Senior Director, Scientific Communications
Kiniksa Pharmaceuticals

Faith DiBiasi, M(ASCP), CMPP, MBA, Director, Scientific Communications, Medical Affairs
Otsuka Pharmaceutical Development & Commercialization, Inc.

Break

Panel Discussion: Succeed in the Transition from Traditional to Virtual Congresses

• Recognize scientific congress challenges of the traditional to virtual transition and creative ways to master congresses in the changing landscape
• Learn how to create and employ tailored digital assets to best engage with viewers and approach virtual congresses using digital media
• Discuss strategies to ensure posters are interactive, informative and get noticed and tips for managing lead times and review processes with ease
• Reflect on the future of virtual congresses and how virtual components may permanently complement live congresses

Moderator:
Burnedette Rose Hill, Deputy Director, Scientific & Medical Publications
Sanofi Pastueur

Panelists:
Payal Patel, Pharm D, Rph, Senior Director, Head of Medical Communication and Information
Genmab US, Inc

Iwona Bucior, Senior Director, Medical Communications
MyoKardia

Andy Bowman, Managing Director, Europe
Within3

Break

Lunch & Roundtable Discussions

Turn on your video camera and join other publication planning leaders in engaging discussions on hot industry topics.  Choose two 20-minute sessions to attend:

1:10pm –1:30pm EST – session 1
1:35pm – 1:55pm EST – session 2

Statistical Best Practices in Medical Communications
Moderator:
Leslie Citrome, MD, MPH, Clinical Professor of Psychiatry and Behavioral Sciences
New York Medical College
Editor Emeritus
International Journal of Clinical Practice 

The Future Trend of A.I. and Analytics
Moderator:
Mirta Grifman, PhD, Executive Director, Medical Affairs
Samumed, LLC 

Publication Planning and Internal Stakeholders: Managing Successful Interactions
Moderator:
John Smith, PhD, FACSM, Director, Scientific Communications, Solid Tumor Oncology
Janssen 

Managing Content Development for External Audiences
Moderator:
Eric Jen, PharmD, Strategic Publications & Medical Education
Neurocrine Biosciences

Break

Panel Discussion: Successfully Evolve with Publication Planning

• Reflect how publication planning has evolved from the impact of COVID and learn success strategies to manage the changing processes
• Discuss the importance of gap analyses to better inform and advance publication planning
• Analyze challenges and best practices for remote working, backlog submissions, clinical trials and publication demands to produce new content from existing data

  Moderator:
  Sissy Easo-Joseph, MS, PhD, Director, Scientific Communications, Migraine and Headache, Global Medical Affairs
  Teva Pharmaceuticals

  Panelists:
  Jason McDonough, PhD, CMPP, Senior Vice President, Medical Strategy
  Cello Health Communications

  Dee Bojanic, PhD, CMPP, Global Publications Dept. Lead
  Gilead Sciences, Inc.
  
  Beth Carlton Tohill, MSPH, PhD, Clinical Science Liaison  
  WL Gore & Associates

Break

Tailored Digital Innovation in Publications: Impact and Engagement of Digital Media on Information Consumers

• Understand different target audiences, how they prefer to receive education, and which publication data type is best suited for digital enrichments
• Evaluate recent innovations in delivering digital content and examine which digital assets best fit the data type and are most effective to reach goals for successful ROI
• Explore the complexity of developing, managing and protecting content in a digital world and which safeguards and strategies to consider

Moderator:

Jamie L Weiss, PhD, Head of Global Publications, Global Medical Affairs
Leo Pharma

Panelists:
Mirta Grifman, PhD, Executive Director, Medical Affairs
Samumed, LLC

Charlotte Singh, MD, CMPP, Senior Manager, Publications
Scientific Communications

Break

Ask the Editor: Gain New Insights to Capitalize on Opportunity

• Peer into publishing from the editor’s viewpoint to gain a new understanding and capitalize on industry opportunities
• Assess the ethics of collaboration and the future of peer review publications from the editor’s perspective
• Deep dive into an interactive Q&A session with a seasoned editor panel

Moderator:
Leslie Citrome, MD, MPH, Clinical Professor of Psychiatry and Behavioral Sciences
New York Medical College
Editor Emeritus
International Journal of Clinical Practice  

Panelists:
Kelly Soldavin, Medical Editor
Taylor & Francis

Genevieve Nesom, MPH, MBE, Publishing Ethics and Integrity Manager 
Taylor & Francis 

Jessica Kirwan, MA, Managing Editor of International Journal of Particle Therapy
University of Florida Department of Radiation Oncology

Break

Benefits and Perils of Conducting & Publishing Real-World Evidence Studies

• Discuss pearls and perils of various types of RWE studies, including comparison of budgets, timelines, and end value of generated data
• Understand the special considerations for statistical analysis in real-word research
• Assess the requirements for ensuring successful publication of real-world evidence studies

Laura E. Happe, PharmD, MPH, Editor in Chief 
 Journal of Managed Care + Specialty Pharmacy
 Director and Associate Professor, College of Pharmacy, Dept. of Pharmaceutical Outcomes & Policy
 University of Florida

Andrea Formella, Senior Director Publications & Scientific Communications
Adamas Pharmaceuticals, Inc.

Chairperson Closing Remarks

Dee Bojanic, PhD, CMPP, Global Publications Dept. Lead
Gilead Sciences, Inc.

Close of Conference